Content marketing can be a great strategy for loan officers who want to grow their businesses. But not all content will deliver the same results. How can you best reach your target audience? How can you make your content engaging? How can you connect your content to your brand? What messages are you trying to…

Grit is a quality often associated with entrepreneurs, and it’s something that mortgage professionals can benefit from as well. It’s a mix of passion and determination that helps to drive you forward toward your goals. Whether you consider yourself a full-fledged mortgage entrepreneur or simply like to incorporate some entrepreneurial thinking in your business, tuning…

You’ve likely heard the old sales motto, ‘always be selling’. In the current market, most top entrepreneurs have evolved to a new perspective on what works – ‘always be helping’. When you’re focused solely on sales, your clients can tell. It makes them feel like a transaction, not a priority. When you flip that to…

Technology has become such a massive part of our lives, it’s essential to consider its impact from time to time. While it can be a tool for growth, it can also be a source of distraction. When it comes to loan officers striving to build a thriving mortgage business, how does technology factor in? Do…

When many people think about loan officers, they think finance. And that makes sense. We’re here to help our clients take out the right loan. But it’s not all crunching numbers. To succeed, especially with the millennial demographic, loan officers need to have equally strong communication skills. These skills support a standout client experience and…

In a recent post, I talked about the importance of a strong online presence, especially when it comes to working with millennials. Regardless of your target client base, an online presence is a valuable tool that all loan officers should harness. If you want to expand your reach and generate more business, investing in your…

Most loan officers these days recognize the value of having an online presence, and if you’re working to grow your millennial client base, it’s a must. Your online presence includes all the representations of you and your business that appear online. It’s your website, your Facebook page, your LinkedIn profile, any other social-media sites you…

We know how important our brand and online strategies are when it comes to earning millennial business, but an equally important stream of millennial business is through referrals. While branding and marketing often have specific strategies loan officers can learn and employ, when it comes to earning referrals, things don’t always feel as clear. Sometimes…

Burnout can sneak up on professionals under normal circumstances, and when things are stressful, it can often feel more sudden. Though burnout might look like low energy and less interest in your work, these are just symptoms. In fact, highly ambitious professionals can find themselves experiencing burnout. We all want to do our best, achieve…

When we think about success, so often we focus on skills, goals, and ambition. Don’t get me wrong, these things are absolutely important, but they’re not the only things that drive success. Though it may not come up as often in relation to success, gratitude is a powerful force to move you forward in your…