To keep your business moving forward and to improve your chances of being successful, it’s important to continually grow. There are many things that you can do to improve and grow your mortgage business, which will help you move forward and bring in more prospective clients as well.

Below are four things to keep in mind:

Share Positive Reviews from Customers

Once a prospect becomes a happy customer, be sure to kindly prompt them for a review or testimonial. People really do read them and many put a lot of trust in what they read about the companies they’re considering.

A positive review can be displayed in a manner of ways including a post online, a video on social media, or an infographic, for example. Prospective borrowers actively research lenders before they choose one, so by sharing positive reviews, you’ll come up top during their research stage.

Get Creative

The internet is at our fingertips – people shop, as well as socialize, online so harnessing what’s out there is essential for any mortgage business looking to grow. People expect companies to have a presence on social media nowadays, so be present on Facebook and Twitter and get creative.

You can interact with potential borrowers and share content that they’ll find helpful, thus having a much better chance at standing out. Experiment with video by creating a simple promo video or upload short “how to” or “top tips” videos that prospects will benefit from and enjoy watching.

You can also create a blog, or start sending out email newsletters. These are all great ways of being creative and will help your mortgage business stand out and will give you multiple platforms you need in order to grow. Moreover, get creative by offering marketing giveaways that your potential customers will actually use. Pens, water bottles, and coasters are a few good examples. Stick your logo on a number of useful products and it could be an effective branding tool for your business.

Follow Up with Clients

People still recommend services and products via word of mouth. After using your mortgage business for a loan, your customer might reach out to a friend and suggest you. That’s why it’s important to follow up with your borrowers.

By following up with current and former borrowers, you’ll be demonstrating that you’ve been thinking about them and that you care about their business. This will lead to a positive review or a referral – nailing the follow up will lead to new business and better opportunities for you to grow. When following up, be sure to focus on the borrower and not yourself.

Consider a Redesign

Does your website look dated? If it’s not up-to-date, why not consider a redesign or rebrand? Many people choose whom they do business with after visiting the website. A site that is easy-to-use and modern will give your mortgage business a much better chance of being successful.

If it is time for a redesign, make sure you remain consistent across all your channels. Harness website analytics and search engine optimization (SEO) tools. Set realistic and achievable goals – more visitors to the site or more enquires are all things to consider for example.

There are many ways to grow your business, both offline and online. What are your top things to keep in mind when looking to grow your mortgage business? What works and what doesn’t?