Most loan officers know the value of content marketing, but often, the main focus is on written content. Don’t get me wrong—blogs are a great medium for loan officers who want to expand their online presence. But, they’re not the only option when it comes to creating and sharing content. Especially if you’re striving to attract millennial clients, expanding into other types of content can be a great choice. Today, let’s look at a few ways loan officers can use video to boost their content marketing:
It seems so simple that many professionals skip over the idea, but a video to introduce yourself is actually a great strategy for loan officers to start with. Even just a couple minutes talking about who you are and what you do can give potential clients a great insight into what it would be like to work with you. It can help you lay the foundation for that sense of trust and connection before you even meet someone.
Dive into FAQs
When a potential client comes across one of your videos answering a question that they themselves have, they’re much more likely to watch it. As a loan officer, details of the mortgage process become second nature to you. It’s important to be able to pull yourself out of your own perspective so that you can get into your clients’ perspectives. While the answers to some of the most frequently asked questions may seem simple to you, for many potential borrowers, they’re new pieces of information. Your videos don’t need to be long and complex to be useful. Sharing a concise yet comprehensive answer in this conversational format is a great way to get your audience’s attention.
Clarify Common Misconceptions
Myth-busting videos are engaging because of how valuable they are. When you make a video about a common misconception you hear from clients, some of the people you share that with will likely have the same misconception. Making a quick video to clarify and share the correct information is a great way to demonstrate your expertise and your desire to help your clients feel informed.
Share Success Stories
Finally, if you have satisfied clients willing to record a snippet about their experience working with you or their excitement after the closing, this can be great video content to share as well. Of course, this means asking your clients for specific permission to record and share these videos, but maybe clients are happy to help. If you don’t want to ask your clients, you can also share some success stories and just remove the personal details. These kinds of stories help your audience to feel that they could be a success story, too.
Have you tried video in your content marketing work? Have you watched any other videos lately? Is it something you’d try in your marketing going forward? I’d love to hear your thoughts!