Content marketing is an essential tool for loan officers to gain and nurture clients as well as to promote a strong brand. Below are five content marketing tips for loan officers in 2020.

Plan Ahead

Create a content marketing outline that you can use going forward to help keep you on track with your content marketing objectives.

Think about how often you want to create content and what themes or topics you want to cover each month. Also, decide which tools you’ll use in order to do this, as that will be important to know going forward. Your plan might include regular blog posts and articles, social media updates, or email marketing campaigns.

Create the Right Type of Content

Once you’ve created your content marketing plan, the next step is to make sure you’re creating the right content which your clients or customers will want to read. Some ideas are to include helpful information such as opinion pieces about your industry, press releases about your company, and infographics that will display important information.

Some topics that your clients and customers might search for include “how to improve your credit score,” “tips for managing debt,” and “how to create a budget.” Creating content around these topics will get the right people to your website or blog.

Share and Optimize Your Content

Whether you decide to create a blog, post regular updates on social media, or send out a regular email newsletter, you’ll want to share and optimize your content. Make sure your content is accessible and optimized for mobile devices, not just computers.

If you’ve set up a website, it’s important to make sure it’s mobile-friendly, and this can also be said for email campaigns. A huge proportion of email campaigns are opened on mobile as people go throughout their day, so it’s important to make sure your content reaches them easily and efficiently.

Be active on social media as well. By sharing your blog posts on social media, it will help clients see them and also keep your feed active. It’s a great way to get more traffic to your website.

Monitor Feedback

Keep track of what’s being said about you or your business. Customer reviews play a vital part in the journey of your clients, so it’s important to monitor your reviews and it will be good for future customers to see what previous clients have said.

Your clients’ feedback can also be used to create case studies and content that you can use across your marketing platforms. Some of this feedback may come from social media as well, so make sure you look for reviews there too.

Use Content to Nurture Relationships

Content marketing is valuable for loan officers as it’s a great way to reach out to more people and create new business opportunities. By creating and implementing a marketing plan by producing relevant content, sharing it and staying on top of what’s working and what isn’t, you’ll soon become the expert in your field which will ultimately produce better results. You’ll be able to connect with clients easier, as well as other professionals in your field.

How do you use content marketing in your business? What other valuable tips do you have for loan officers and their content marketing plans?