Productivity is vital in business and even more so for mortgage professionals, where productivity is crucial to success. Stellar productivity strategies can be sharpened over time, and below are some of the top productivity strategies used by successful mortgage professionals. Have a Plan A strong plan is essential, which is the case for most things…

Whether you’re an entrepreneurial loan officer going at it alone or part of an already established team, building a strong brand is key to being successful and having longevity in the industry. When potential clients think of your brand, what springs to mind? Branding is more than just your company’s name – it’s the feeling…

Achieving success in any given field requires a positive attitude, lots of determination, and some good luck. Being a mortgage professional is no different, and success can be seen in many guises. You can improve your chances of success by adopting the following habits: Be Client Focused A client will approach you for your expertise…

Completing a sale is one of the most essential skills and actions entrepreneurs need in order to truly be successful. Loan officers, entrepreneurial or not, will have responsibilities and career aims, so good sales experience will set them up for a bright future. Some people shy away from sales, but loan officers need to remain…

Do you really know your target audience? Your demographic is always changing and their demands move with the times, so it’s vital to know your customer and their needs. For example, do you know millennials as well as you should? Born between the early-1980s and mid-1990s, millennials account for about a quarter of the world’s…

No matter how successful you are in business, chances are you’ll come across a problem at some point. So, the question is: how do you problem solve? We tend to react to problems in multiple ways: we get afraid or uncomfortable, or sometimes just wish the problem would just go away. We need to tackle…

Content marketing is an essential tool for loan officers to gain and nurture clients as well as to promote a strong brand. Below are five content marketing tips for loan officers in 2020. Plan Ahead Create a content marketing outline that you can use going forward to help keep you on track with your content…

Forming relationships as an entrepreneur can be beneficial in many ways – it could lead to new opportunities, or offer you the chance to find a mentor. Networking is a great way to make new relationships and build upon them, and below are a handful of essential ways you as an entrepreneur can connect and…

Entrepreneurial loan officers need to stand out. They need a realistic goal that they can stick to that’ll eventually make them stand apart from the crowd. There are a number of ways in which entrepreneurial loan officers can make a name for themselves. Below are just some of the essential tips to get you started.…

With 15 years in the industry, I’ve thought a lot about what it takes to be successful as a mortgage professional. I’ve watched my own career unfold as well as those of many colleagues, and I’ve often noticed common threads that link the top professionals in the field. What I’ve come to realize is that…